5 A DAY Association Japan.
Established in 2002 as a non-profit organization, now consisted of 94 Food related corporations & organizations
To focus on food education which increases fruit and vegetable consumption nationwide for the healthy life.
We also provide the education of the food supply chain and traditional Japanese cuisine,"WASHOKU".
It is based on the Japanese traditional food.
Digest of the education program for a Nursery
5 A DAY Food education cartoon :A story about eating
We developed a new program that focus on understanding the importance of food-supply-chain and processes of production to make people realize the benefit of producation and healthy eating. In 2014,22cases took place.
Reference: Ministry of Agriculture, Fisheries and Food’s “Food balance sheet” 2011
The reasons that Japanese do not eat appropriate amount of fruits and vegetables are 1) Changing of people eating habits. Western style food became more common compared to the traditional Japanese cooking which uses various vegetables. 2) Changing life styles. More women became a work-force. In line with this, Fast-food, Restaurant and prepared-meal which are tend to be calorie-base rich are increasing.
Reference: Ministry of Agriculture, Fisheries and Food：Food balance sheet
A Recent Survey showed that 50% of Japanese over the age of 20 mistakingly belief that they eat enough vegetables already. (30,000 samples, March 2012)